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Bland AI vs Retell AI

Pricing, features, platforms and who each one suits — side by side.

BBland AIFree · from $299/moVisit site
RRetell AIFreemiumVisit site
VS
B

Choose Bland AI if…

  • you work on Self-hosted
  • you're in its core audience: healthcare providers, insurance companies
R

Choose Retell AI if…

  • you're in its core audience: contact center teams, healthcare providers

Side by side

Feature Bland AI Retell AI
Pricing modelFreemiumFreemium
Starting price$299/mo—
Free plan
Free trial
API
Open source
PlatformsWeb, API, Self-hostedWeb, API
CompanyBlandRetell AI
Full feature lists

B Bland AI

  • Inbound and outbound AI phone agents
  • In-house STT, LLM and TTS models
  • Conversational Pathways agent builder
  • Text to Speech API with voice cloning from about 10 seconds of audio
  • 40+ languages, real-time translation in 23
  • Agent decision observability and version testing
  • CLI and MCP server for coding agents
  • Bring your own Twilio or SIP telephony

R Retell AI

  • No-code agent builder with API and SDK extension
  • Warm, cold and two-way warm call transfers
  • IVR navigation and keypad menu handling
  • Batch outbound calling with DNC screening
  • Branded caller ID and verified phone numbers
  • Persistent contact memory across calls and texts
  • Choice of LLM, TTS voices and telephony provider
  • Post-call analysis, AI QA and PII redaction

Their home pages

What each vendor shows first: the pitch, the plans and the sign-up.

Bland AI home page
B Bland AI · bland.ai
Retell AI home page
R Retell AI · retellai.com

What you'd pay

The cheapest plan that fits, per month, billed yearly where the plan offers it.

Bland AI

Start$0.14/min
Build$299/mo + $0.12/min
EnterpriseCustom

Retell AI

Pay as you go$0.07-$0.31/min (voice), $0.002+/msg (chat)
EnterpriseCustom

Strengths and limitations

Bland AI

  • Per-minute rate includes LLM, STT and TTS with no token charges
  • Start plan has no platform fee and needs no card
  • Compliance coverage includes HIPAA, SOC 2 Type II and FedRAMP
  • On-prem / VPC deployment available on Enterprise
  • Build plan carries a $299/month platform fee on top of minutes
  • Telephony is billed separately
  • Start plan is capped at 100 calls/day and 1 voice
  • SMS, web chat, warm transfers and SSO are not on the Start plan

Retell AI

  • No annual contract, billed per minute
  • $10 free credits and 20 free concurrent calls
  • HIPAA with BAA, SOC 2 Type 1 and 2, GDPR
  • Supports multiple LLM and TTS providers, or a custom LLM
  • Per-minute cost varies with chosen LLM, voice and add-ons
  • Prompts over 4,000 tokens increase billed call time
  • SSO, role-based access and dedicated support are Enterprise-only

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Facts from each vendor's public pages, prices checked Nov 14, 2026. Editorial policy