A
AAffiliate & Media BuyingFull list
Buy traffic, run offers and track every click.
11 tools3 with a free plan9 with an API
11 tools
AA
From $499/mo
A
Affiliate tracking and partner management for networks, agencies and brands
Affiliate software for merchantsAPI
P
PAffiliate tracking and management software for in-house programs and networks
From $79/mo
P
From $79/mo
P
Affiliate tracking and management software for in-house programs and networks
Affiliate software for merchants
G
GG
Free, from $49/mo
G
Affiliate and multi-level referral programs for e-commerce stores
Affiliate software for merchantsFree planAPI
R
RReferral program software for mid-market, enterprise and multi-location teams
From $200/mo
R
From $200/mo
R
Referral program software for mid-market, enterprise and multi-location teams
Affiliate software for merchantsAPI
O
OO
From $49/mo
O
Affiliate tracking, anti-fraud and offer automation for networks and agencies
Affiliate software for merchantsAPI
R
RFirst-party affiliate tracking, commissions and payouts for ecommerce brands
Free, from $29/mo
R
Free, from $29/mo
R
First-party affiliate tracking, commissions and payouts for ecommerce brands
Affiliate software for merchantsFree planAPI
T
TT
From $74/mo
T
Affiliate, referral and influencer program tracking for SaaS and e-commerce
Affiliate software for merchantsAPI
U
UAffiliate, influencer and referral program management for Shopify stores
Free, from $24.99/mo
U
Free, from $24.99/mo
U
Affiliate, influencer and referral program management for Shopify stores
Affiliate software for merchantsFree planAPI
T
TT
See site
T
Affiliate and partner marketing platform for advertisers and networks
Affiliate software for merchantsAPI
T
TAffiliate, IB and referral tracking for iGaming, eCommerce, forex and prop trading
Free trial
T
Free trial
T
Affiliate, IB and referral tracking for iGaming, eCommerce, forex and prop trading
Affiliate software for merchantsAPI
S
S
Free trial
S
Affiliate tracking and partner management software for networks and iGaming brands
Affiliate software for merchants
How to choose affiliate & media buying tools
Most tools in this category track affiliate clicks and conversions. What sets them apart is who they're built for, how they charge, and how they connect to your stack.
- Who runs the program. Networks and agencies managing many advertisers should look at Offer18, Affise, Scaleo or TUNE. A brand running its own program might fit Tapfiliate, Refersion or Post Affiliate Pro. Shopify stores have UpPromote and GoAffPro. Referral Factory focuses on customer referral programs.
- Pricing model. UpPromote, GoAffPro and Refersion have free tiers. The rest offer free trials. Listed starting prices go from $24.99/mo (UpPromote) to $499/mo (Affise).
- Vertical fit. Scaleo and TrackNow name iGaming specifically. TrackNow also covers forex, IB and prop trading programs.
- API and platforms. Most listed tools offer an API, but Scaleo and Post Affiliate Pro don't list one. Post Affiliate Pro is the only one with iOS and Android apps.
We haven't tested these tools, so check fraud controls and payout options during a trial.
Frequently asked questions
Are there free affiliate tracking tools?
UpPromote, GoAffPro and Refersion have free plans. Offer18, Tapfiliate, Affise, TrackNow, Scaleo, Referral Factory and Post Affiliate Pro offer free trials instead. TUNE's pricing isn't listed.
How much does affiliate software cost?
Listed starting prices are $24.99/mo for UpPromote, $29/mo for Refersion, $49/mo for Offer18 and GoAffPro, $74/mo for Tapfiliate, $79/mo for Post Affiliate Pro, $200/mo for Referral Factory and $499/mo for Affise. Prices for TrackNow, Scaleo and TUNE aren't listed.
What should I look for when choosing one?
Start with who the tool is built for: networks, brands, Shopify stores or a specific vertical like iGaming. Then compare the pricing model and check whether you need an API. Offer18 lists anti-fraud features, so check fraud protection in any tool you trial.
What are the options for Shopify or e-commerce stores?
UpPromote is built for Shopify. GoAffPro covers e-commerce stores and multi-level referral programs. Refersion and Tapfiliate also target e-commerce brands.