A
AAffiliate software for merchantsFull list
Run your own affiliate or referral program.
11 tools3 with a free plan9 with an API
11 tools
AA
From $499/mo
A
Affiliate tracking and partner management for networks, agencies and brands
Affiliate software for merchantsAPI
P
PAffiliate tracking and management software for in-house programs and networks
From $79/mo
P
From $79/mo
P
Affiliate tracking and management software for in-house programs and networks
Affiliate software for merchants
G
GG
Free, from $49/mo
G
Affiliate and multi-level referral programs for e-commerce stores
Affiliate software for merchantsFree planAPI
R
RReferral program software for mid-market, enterprise and multi-location teams
From $200/mo
R
From $200/mo
R
Referral program software for mid-market, enterprise and multi-location teams
Affiliate software for merchantsAPI
O
OO
From $49/mo
O
Affiliate tracking, anti-fraud and offer automation for networks and agencies
Affiliate software for merchantsAPI
R
RFirst-party affiliate tracking, commissions and payouts for ecommerce brands
Free, from $29/mo
R
Free, from $29/mo
R
First-party affiliate tracking, commissions and payouts for ecommerce brands
Affiliate software for merchantsFree planAPI
T
TT
From $74/mo
T
Affiliate, referral and influencer program tracking for SaaS and e-commerce
Affiliate software for merchantsAPI
U
UAffiliate, influencer and referral program management for Shopify stores
Free, from $24.99/mo
U
Free, from $24.99/mo
U
Affiliate, influencer and referral program management for Shopify stores
Affiliate software for merchantsFree planAPI
T
TT
See site
T
Affiliate and partner marketing platform for advertisers and networks
Affiliate software for merchantsAPI
T
TAffiliate, IB and referral tracking for iGaming, eCommerce, forex and prop trading
Free trial
T
Free trial
T
Affiliate, IB and referral tracking for iGaming, eCommerce, forex and prop trading
Affiliate software for merchantsAPI
S
S
Free trial
S
Affiliate tracking and partner management software for networks and iGaming brands
Affiliate software for merchants
How to choose affiliate software for merchants tools
Most tools here track affiliate links and pay out commissions. What actually separates them is who they're built for, how they charge, and how they connect to the rest of your stack.
- Store vs. network. Some are built for brands running their own program. UpPromote targets Shopify stores, and GoAffPro and Refersion target e-commerce brands. Others are made for affiliate networks and agencies, such as Affise, Offer18, Scaleo and TUNE. TrackNow covers iGaming, forex and prop trading.
- Pricing model and entry price. UpPromote, Refersion and GoAffPro have free tiers, with paid plans from $24.99, $29 and $49/mo. Most others offer a free trial instead. Listed starting prices go from $74/mo (Tapfiliate) to $499/mo (Affise).
- Referral vs. affiliate focus. If you want customers referring customers rather than partners promoting you, look at Referral Factory or GoAffPro's multi-level referrals.
- API and platforms. Most list an API. Post Affiliate Pro lists no API but has iOS and Android apps. Scaleo is listed as web-only.
Frequently asked questions
Are there free affiliate software options for merchants?
Yes. UpPromote, Refersion and GoAffPro are listed as freemium, so each has a free tier. Tapfiliate, Offer18, Referral Factory, Post Affiliate Pro, Affise, TrackNow and Scaleo offer free trials.
How much does affiliate program software cost?
Listed starting prices go from $24.99/mo (UpPromote) and $29/mo (Refersion) up to $200/mo (Referral Factory) and $499/mo (Affise). There's no listed price for TUNE, TrackNow or Scaleo.
What should I look for when choosing one?
Check whether it's built for your type of business: a Shopify or e-commerce store, a SaaS company, or an affiliate network. Then compare the entry price, whether there's a free tier or only a trial, and whether it has an API to connect with your other systems.
Which tools suit affiliate networks rather than single brands?
Affise, Offer18, Scaleo and TUNE are described as being for networks, agencies or advertisers. Post Affiliate Pro covers both in-house programs and networks. TrackNow and Scaleo also cover iGaming.