Incogni
Automated personal data removal from data brokers and people search sites
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Pricing
From $7.99/mo
Company
Incogni Inc.
Platforms
What is Incogni?
Incogni is a subscription service that asks data brokers and people search sites to delete your personal information, then keeps asking. You give it your name, email and home address, and you can add past addresses and phone numbers. You also sign an online authorization form so Incogni can send opt-out requests for you.
The service scans people search sites for matching records and sends automated removal requests to more than 420 data brokers. That includes brokers with private databases, which it picks based on your region. It re-scans and sends new requests on a regular schedule, and you can follow progress on a dashboard and in monthly privacy reports. The Unlimited plans add Custom Removals: Incogni's privacy specialists remove your data from sites the automated list doesn't cover, from more than 3,000 additional sites.
Incogni is meant for people who want fewer spam calls, less exposure to scams and stalking, and more privacy. Family plans cover up to five members.
Key features
- Automated removal requests to 420+ data brokers
- Recurring re-scans and repeat opt-out requests
- Custom removals from 3,000+ additional sites
- Exposure Scanner and Privacy Score
- Dashboard with expected removal times per broker
- Monthly privacy progress reports
- Family accounts for up to 5 members
- 24/7 live chat support
Use cases
Who it's for
Cutting spam calls and emails
Removing contact details from the broker lists that marketers buy from can reduce robocalls, junk mail and spam.
Protecting against stalking and doxxing
Incogni asks people search sites to take down profiles that show your address, workplace and relatives.
Protecting a whole household
Family plans cover you and four other people, so relatives' profiles don't expose your details.
Removing data from unlisted sites
On Unlimited plans, you show Incogni where your data appears and its privacy specialists request removal.
Incogni pricing
From the vendor's site, checked Nov 9, 2026. Prices change — confirm on their pricing page.
| Plan | Standard | Unlimited | Family | Family Unlimited |
|---|---|---|---|---|
| Paid monthly | $15.98/moyearly billed as $95.88/yr | $29.98/moyearly billed as $179.88/yr | $31.98/moyearly billed as $191.88/yr | $45.98/moyearly billed as $275.88/yr |
| Paid yearly | $7.99/mo−50% | $14.99/mo−50% | $15.99/mo−50% | $22.99/mo−50% |
| Members | — | — | Up to 5 | Up to 5 |
| Custom removal requests | — | Unlimited | — | Unlimited |
| Exposure Scanner | — | Yes | — | Yes |
| Live phone support | — | Yes | — | Yes |
| Also |
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| Cost for a team, per month | 1 person | 5 people | 20 people |
|---|---|---|---|
| Standardflat, up to 1 | $7.99 | — | — |
| Unlimitedflat, up to 1 | $14.99 | — | — |
| Familyflat, up to 5 | $15.99 | $15.99 | — |
| Family Unlimitedflat, up to 5 | $22.99 | $22.99 | — |
Billed yearly where the plan offers it. — means the plan doesn't allow that many people.
Which plan do you need?
Get an email when Incogni changes its prices
One mail per change, a stop link in each. Nothing else.
How Incogni compares
- At $7.99/mo, Incogni starts cheaper than 2 of 3 similar tools with published prices (median $8.99).
- Incogni has no free plan, while 1 of the 4 alternatives below has one.
| Tool | Starts at | Free plan | Free trial | API | Open source | |
|---|---|---|---|---|---|---|
| IIncogni | $7.99/mo | — | — | — | — | |
D DeleteMe | Quote | — | — | — | — | Incogni vs DeleteMe |
O Optery | $3.25/mo | — | — | Incogni vs Optery | ||
K Kanary | $20.83/mo | — | — | — | Incogni vs Kanary | |
C Cloaked | $9.99/mo | — | — | — | — | Incogni vs Cloaked |
The closest alternatives in our directory by category. “Starts at” is the cheapest paid plan per month, as each vendor lists it.
Pros and cons
Strengths
- Removal practices independently assessed by Deloitte
- Removal requests are resent regularly, not sent once
- 30-day money-back guarantee on all plans
- Family plans cover up to 5 members
Limitations
- No free plan
- Custom removals and phone support are limited to the Unlimited plans
- Monthly billing ($15.98/mo for Standard) costs about twice the annual rate
Incogni FAQ
How much does Incogni cost?
Standard costs $7.99/month billed annually ($95.88/year) or $15.98/month billed monthly. Unlimited is $14.99/month, Family is $15.99/month and Family Unlimited is $22.99/month, all billed annually.
Is there a refund policy?
Yes. All plans have a 30-day money-back guarantee.
How long does removal take?
It depends on the broker. Some comply within hours and others take weeks. The dashboard shows the expected removal time for each broker.
How does Incogni handle brokers with private databases?
It can't scan private databases, so it uses details such as your region to identify brokers that may hold your data and sends them opt-out requests periodically.
Is there a business version?
Yes. Ironwall is Incogni's enterprise service for protecting employees, executives and people in high-risk roles.
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Incogni
From $7.99/mo