GRefersion vs UpPromote
Pricing, features, platforms and who each one suits — side by side.
Choose Refersion if…
- you're in its core audience: dtc ecommerce brands, affiliate marketing managers
Choose UpPromote if…
- you want the lower entry price ($24.99/mo vs $29/mo)
- you're in its core audience: shopify merchants, shopify plus brands
Side by side
Full feature lists
R
Refersion
- First-party tracking domain without cookies or redirects
- Attribution by link, coupon, customer email or SKU
- Percent, flat, subscription, tiered and multi-level commissions
- Branded discount links on all merchant plans
- Payouts via PayPal, Trolley, ACH, wire and gift cards
- Automated affiliate tax form compliance
- Affiliate marketplace with AI-curated recommendations
- API, webhooks and MCP server for AI assistants
U
UpPromote
- Automatic affiliate links and personalized coupons on signup
- Tracking by links, coupons, connected customers and products
- Scheduled payouts via PayPal or store credit
- Commission tiers, bonuses, lifetime and subscription commissions
- Affiliate marketplace and customer referral programs
- Multi-level marketing affiliate trees
- AI assistant recommending commission structures
- API, webhooks and W-9/1099 tax form collection
Their home pages
What each vendor shows first: the pitch, the plans and the sign-up.

Refersion · refersion.com
UpPromote · uppromote.comWhat you'd pay
The cheapest plan that fits, per month, billed yearly where the plan offers it.
Refersion
UpPromote
Strengths and limitations
Refersion
- Free marketplace listing tier
- Unlimited affiliates, clicks and conversions on paid plans
- First-party tracking without cookies
- Integrations with Shopify, BigCommerce, WooCommerce, Magento and Stripe
- Launch and Growth plans add a 2-3% fee on affiliate-driven sales
- API access requires the Growth plan or higher
- Scale plan pricing is available only through sales
UpPromote
- Free plan with link and coupon tracking and no performance fee
- Yearly billing saves 17%
- Free migration from other platforms
- Affiliate dashboard available in 8 languages
- Paid plans add a 1–2% fee on referral sales on top of the monthly fee
- Built for Shopify; no other e-commerce platforms are mentioned
- Growth plan allows only 1 coupon per affiliate
- Creator discovery costs extra (from $39/month)
More comparisons
Other options to consider
G

Affiliate and multi-level referral programs for e-commerce stores
T

Affiliate, referral and influencer program tracking for SaaS and e-commerce
PAffiliate tracking and management software for in-house programs and networks

Affiliate tracking and management software for in-house programs and networks
T

Affiliate and partner marketing platform for advertisers and networks
RReferral program software for mid-market, enterprise and multi-location teams


Referral program software for mid-market, enterprise and multi-location teams
TAffiliate, IB and referral tracking for iGaming, eCommerce, forex and prop trading


Affiliate, IB and referral tracking for iGaming, eCommerce, forex and prop trading
Facts from each vendor's public pages. Editorial policy