T
TReferral Factory vs UpPromote
Pricing, features, platforms and who each one suits — side by side.
R
Choose Referral Factory if…
- you're in its core audience: mid-market companies, enterprise marketing teams
U
Choose UpPromote if…
- you want a free plan to start with
- you want the lower entry price ($24.99/mo vs $200/mo)
- you're in its core audience: shopify merchants, shopify plus brands
Side by side
Feature Referral Factory UpPromote
Pricing modelFree trialFreemium
Starting price$200/mo$24.99/mo
Free plan
Free trial
API
Open source
PlatformsWeb, APIWeb, API
CompanyReferral Factory BVUPPROMOTE TECHNOLOGY JOINT STOCK COMPANY · since 2019
Full feature lists
R Referral Factory
- No-code and AI-powered referral program builder
- Unique links, referral codes, QR codes and lead forms
- Widgets, pop-ups and embeds for websites
- 200+ reward types, including gift cards and PayPal payouts
- Fraud alerts for duplicate IPs and suspect emails
- 50+ integrations, including HubSpot, Salesforce and Stripe
- Webhooks and API on all plans
- Self-hosted data option on Enterprise
U UpPromote
- Automatic affiliate links and personalized coupons on signup
- Tracking by links, coupons, connected customers and products
- Scheduled payouts via PayPal or store credit
- Commission tiers, bonuses, lifetime and subscription commissions
- Affiliate marketplace and customer referral programs
- Multi-level marketing affiliate trees
- AI assistant recommending commission structures
- API, webhooks and W-9/1099 tax form collection
Their home pages
What each vendor shows first: the pitch, the plans and the sign-up.
Referral Factory · referral-factory.com
UpPromote · uppromote.comWhat you'd pay
The cheapest plan that fits, per month, billed yearly where the plan offers it.
Referral Factory
Basic$200/month
Pro$400/month
EnterpriseFrom $1000/month
UpPromote
FreeFree
Growth$29.99/mo or $24.99/mo billed yearly ($299.90/year)
Professional$89.99/mo or $74.99/mo billed yearly ($899.90/year)
Enterprise$199.99/mo or $166.66/mo billed yearly ($1,999.90/year)
Creator Discovery add-onFrom $39/month
Strengths and limitations
Referral Factory
- 15-day free trial
- Every plan includes unlimited campaigns, the API and webhooks
- Startups can apply for 50% off
- SOC 2 Type II and ISO 27001 compliance
- Plans start at $200/month
- A credit card is required for the trial, and you are charged automatically unless you cancel first
- Annual plans are not refundable
- White label and SSO are only on Pro and above
UpPromote
- Free plan with link and coupon tracking and no performance fee
- Yearly billing saves 17%
- Free migration from other platforms
- Affiliate dashboard available in 8 languages
- Paid plans add a 1–2% fee on referral sales on top of the monthly fee
- Built for Shopify; no other e-commerce platforms are mentioned
- Growth plan allows only 1 coupon per affiliate
- Creator discovery costs extra (from $39/month)
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Facts from each vendor's public pages. Editorial policy