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AdGuard

Ad, tracker and phishing blocker for desktop, mobile, browsers and networks

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adguard.com
AdGuard screenshot

Pricing

Free trial

Free trial

Yes

Company

AdGuard

Platforms

WindowsmacOSLinuxAndroidiOSChromeSelf-hosted

What is AdGuard?

AdGuard is an ad blocker that removes banners, pop-ups, video ads and trackers in browsers and apps, and blocks phishing and malicious sites. It ships as system-wide apps for Windows, Mac, Android, Android TV, iOS and Linux, plus browser extensions for Chrome, Firefox, Safari, Edge, Opera and Yandex Browser.

The desktop and Android apps filter traffic across all apps, not only the browser. On Android this works without root access. The iOS app blocks ads in Safari and uses DNS filtering for other apps. AdGuard Home is a network-level option: you install it on a router and it covers every device on the home network, IoT devices included. There is also parental control for adult content.

AdGuard fits people who want one ad blocker across several devices, families who need content filtering, and Linux or home-network users who want blocking at the system or router level. The company also makes AdGuard VPN, DNS, Mail, Temp Mail and Wallet.

Key features

  • System-wide ad and tracker blocking in browsers and apps
  • Phishing and malicious site protection
  • Parental control against adult content
  • Android ad blocking without root access
  • DNS-level filtering on iOS
  • Router-level blocking with AdGuard Home
  • Command-line Linux ad blocker with custom filters
  • Browser extensions for Chrome, Firefox, Safari, Edge, Opera

Use cases

Who it's for

Privacy-conscious individualsFamiliesHome network and IoT usersLinux users

Ad-free browsing on every device

Install the apps on PC, Mac and phone to block ads and trackers in browsers and apps.

Protecting children online

Use parental control to block inappropriate and adult content.

Covering a whole home network

Run AdGuard Home on a router to filter ads for all devices, including IoT devices, without installing client software.

Ad blocking on a Smart TV

AdGuard for Android TV blocks ads, warns about web threats and works as a firewall.

AdGuard pricing

From the vendor's site, checked Nov 8, 2026. Prices change — confirm on their pricing page.

The vendor does not publish plan details.

Per device per month: $0.83$2.49 ÷ 3. Worked out from the figures in AdGuard in numbers below.

Get an email when AdGuard changes its prices

One mail per change, a stop link in each. Nothing else.

AdGuard in numbers

Cheapest paid plan
$2.49
Price per year
$29.88
Lifetime licence
$79.99
Free plan
Yes
Devices covered
3
Custom blocklists
Yes
Encrypted DNS
Yes
Open source
Yes
Money-back (days)
30

The Personal plan (3 devices) is sold only as an annual or lifetime license, so the monthly figure is the annual price divided by 12; the Family plan covers 9 devices. From AdGuard's own pages, checked Nov 8, 2026. Each figure links to the page it is from; fields the vendor doesn't state are left out.

How AdGuard compares

  • AdGuard has the best money-back (days) of the 4 services here: 30.
ToolPer device per monthCheapest paid planFree planHow it blocksPlatformsDevices covered
AAdGuard$0.83$2.49YesBrowser extension, DNS filtering, System-wide app, Router/networkWindows, macOS, Linux, Android, iOS, Chrome, Firefox, Safari, Edge, Router3
PPi-hole—$0.00YesDNS filtering, Router/networkLinux—AdGuard vs Pi-hole
NNextDNS——Yes——UnlimitedAdGuard vs NextDNS
AAdGuard DNS——Yes———AdGuard vs AdGuard DNS
CControl D——Yes——UnlimitedAdGuard vs Control D

Figures from each vendor's own pages; — means the vendor doesn't state it. The closest alternatives in our directory by category. “Starts at” is the cheapest paid plan per month, as each vendor lists it.

Pros and cons

Strengths

  • Apps for Windows, Mac, Android, Android TV, iOS and Linux
  • Android app works without root access
  • 14-day trial on the desktop and Android apps
  • Free browser extensions for six browsers

Limitations

  • The full Android app is installed via APK rather than Google Play
  • The Linux version is command-line only

AdGuard FAQ

Is there a free trial?

Yes. AdGuard for Windows, Mac, Android and Android TV each come with a 14-day trial period.

Which platforms does AdGuard support?

Windows, Mac, Android, Android TV, iOS and Linux. There are also browser extensions for Chrome, Firefox, Safari, Edge, Opera and Yandex Browser, and AdGuard Home for routers.

Does the Android app need root access?

No. It blocks ads in browsers and apps without root access, and you install it via APK.

Can it block ads for the whole home network?

Yes. AdGuard Home installs on a router and covers every device on the network without extra client software.

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