T
TReferral Factory vs TrackNow
Pricing, features, platforms and who each one suits — side by side.
R
Choose Referral Factory if…
- you're in its core audience: mid-market companies, enterprise marketing teams
T
Choose TrackNow if…
- you're in its core audience: igaming operators, forex and cfd brokers
Side by side
Feature Referral Factory TrackNow
Pricing modelFree trialFree trial
Starting price$200/mo—
Free plan
Free trial
API
Open source
PlatformsWeb, APIWeb, API
CompanyReferral Factory BVTracknow
Full feature lists
R Referral Factory
- No-code and AI-powered referral program builder
- Unique links, referral codes, QR codes and lead forms
- Widgets, pop-ups and embeds for websites
- 200+ reward types, including gift cards and PayPal payouts
- Fraud alerts for duplicate IPs and suspect emails
- 50+ integrations, including HubSpot, Salesforce and Stripe
- Webhooks and API on all plans
- Self-hosted data option on Enterprise
T TrackNow
- Real-time tracking of clicks, leads, coupon sales and FTDs
- CPA, RevShare, hybrid, coupon and tier commission rules
- Sub-affiliate (MLM) multi-level structures
- Automated payouts via Stripe, Tipalti or other methods
- Affiliate fraud detection
- Contests, leaderboards and gamification
- Branded portal with free SSL and custom SMTP
- API and MCP access plus Tracky AI assistant
Their home pages
What each vendor shows first: the pitch, the plans and the sign-up.
Referral Factory · referral-factory.com
TrackNow · tracknow.ioWhat you'd pay
The cheapest plan that fits, per month, billed yearly where the plan offers it.
Referral Factory
Basic$200/month
Pro$400/month
EnterpriseFrom $1000/month
TrackNow
Free trial. Plan details aren't published.
Strengths and limitations
Referral Factory
- 15-day free trial
- Every plan includes unlimited campaigns, the API and webhooks
- Startups can apply for 50% off
- SOC 2 Type II and ISO 27001 compliance
- Plans start at $200/month
- A credit card is required for the trial, and you are charged automatically unless you cancel first
- Annual plans are not refundable
- White label and SSO are only on Pro and above
TrackNow
- 14-day free trial available
- Packages for specific verticals such as iGaming, forex and prop trading
- Full API and MCP access with two-way integrations
- TrackNow team handles integration setup
- No public pricing on the website
- No mobile apps listed
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Facts from each vendor's public pages. Editorial policy