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Cloudflare vs Imperva
Pricing, features, platforms and who each one suits — side by side.
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Choose Cloudflare if…
- you want a free plan to start with
- you're in its core audience: website owners, developers
I
Choose Imperva if…
- you need an API to build on
- you want to trial it before paying
- you're in its core audience: enterprise security teams, financial services firms
Side by side
Feature Cloudflare Imperva
Pricing modelFreemiumContact for pricing
Starting price$5/mo—
Free plan
Free trial
API
Open source
PlatformsWebWeb
CompanyCloudflare, Inc.Imperva, Inc.
Full feature lists
C Cloudflare
- Unmetered DDoS protection on all plans
- Web application firewall and bot protection
- Global CDN and DNS in 335+ cities
- Universal SSL certificates
- Zero Trust access, SWG and DEX
- Workers serverless functions billed by CPU time
- R2 object storage without egress fees
- D1 SQL, Workers KV and Durable Objects
I Imperva
- Cloud web application firewall
- DDoS protection with guaranteed uptime
- Advanced bot and account takeover protection
- API discovery and threat mitigation
- Client-side JavaScript protection for PCI DSS 4.0
- Data discovery, classification and database auditing
- Compliance reporting for SOX, HIPAA, PCI-DSS, GDPR
- 260+ integrations including Splunk and SOAR
Their home pages
What each vendor shows first: the pitch, the plans and the sign-up.
Imperva · imperva.comWhat you'd pay
The cheapest plan that fits, per month, billed yearly where the plan offers it.
| Team size | Cloudflare | Imperva |
|---|---|---|
| 1 person | $7 Zero Trust Pay-as-you-go | no published plan |
| 5 people | $20 Pro | no published plan |
| 20 people | $20 Pro | no published plan |
All plans and prices
Cloudflare
Free (Network & CDN)$0
Pro$20/mo billed annually or $25/mo billed monthly
Business$200/mo billed annually or $250/mo billed monthly
ContractCustom
Zero Trust Free$0
Zero Trust Pay-as-you-go$7/user/month
Workers Paid$0.30 / million requests + $0.02 / million CPU ms
Imperva
Data AssureCustom
Data SecureCustom
Data 360Custom
Strengths and limitations
Cloudflare
- Free plan includes unmetered DDoS protection, CDN and SSL
- Zero Trust free for up to 50 users
- Workers billed for CPU time, not idle wall time
- R2 storage has no egress fees
- Uptime SLA only on Business plan and above
- PCI DSS compliance requires Business plan
- Free Zero Trust plan keeps logs only 24 hours
Imperva
- Covers application, API and data security in one portfolio
- Data Security Fabric supports 100+ data repositories
- More than 260 built-in integrations
- Free trial available
- No public pricing; all plans require contacting sales
- Some Data Assure capabilities are on-premises only
- Encryption and key management need the separate Thales CipherTrust product
More comparisons
Other options to consider
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Paid
D
D
From $3830/mo
H
H
Contact
K
K
Contact
Facts from each vendor's public pages, prices checked Nov 10, 2026. Editorial policy